Inserting Binary Data in SQL Server Management Studio

Found this useful little SQL script for SQL Server that allows you to insert binary data from a file inside SQL Server Management Studio (not something I need to do very often, but when I do need to do it this can be very useful indeed:)

UPDATE FileType
SET Icon =
  (SELECT * 
   FROM OPENROWSET (BULK N'c:\Upload\Quicktime-icon.png', SINGLE_BLOB) AS [image])
WHERE Extension = '.mov'

Thought I'd post this here so I don't forget it!